Our top tips to create an outstanding leaflet

9 November 2016

Leaflets are one the easiest ways to get the word out about your business, advertise events or increase public awareness on a particular topic.

If you’re getting excited about handing out leaflets left, right and centre, perhaps you may need to take a little step back. There are a few things you need to make sure of before committing to print. After all, once something’s set in hard copy, it’s pretty costly and time-consuming to make even the tiniest of changes.

Take a look at our handy points below to make sure you don’t miss anything when planning out your exceptional leaflet.

How will the information be displayed?

One of the first main decisions you’ll need to make is how your leaflet will appear. Are you after a single-sided flyer or multiple pages offered by a folded leaflet?

At Wilkinson Printers, we can accommodate for folded leaflets with 4, 6 or 8 pages, as well as single-sided and double-sided sheets without folds. This gives you a variety of options to lay out your initial designs and organise how information and images will be presented.

Displaying the right details in the right areas is vital. Whatever form your leaflet takes, it’s best to place key details towards the top or on the first page. This distinctly outlines the relevant points for your readers as well as attracting their attention to the best information.

Design for purpose, not just style

leaflet-printing-2It’s very easy to get carried away with the design of a leaflet. Coming up with interesting and creative designs can be very fun, however, it could all be for nothing if it doesn’t effectively communicate your message.

Your branding – comprising of logo, colours and fonts – is important to appear throughout as this gives your leaflet an identity that is unmistakably yours. You may also need to make sure that the design doesn’t suffer from any colour clashes. As an example, it’s very difficult to read dark text on a dark background, so make your design decisions wisely.

Don’t forget to include a decent amount of breathing space between lines of text and flashy images. There’s nothing worse than cramming too many elements into such a small space, as it can be visually off-putting and even cause readers to abandon the leaflet completely.

Quality and quantity

Once your design has been finalised, there are several printing decisions to make regarding the quality of the print. Factors like paper weight, printing finish and whether or not it’s in full colour can be make or break for your leaflet.

Applying a gloss or matte coating to the paper can give your leaflet an air of professionalism, while no paper coating can help to keep costs down slightly – particularly helpful for printing in large quantities. Paper thickness can be another deciding factor, as 150gsm (for example) will feel stronger compared to 90gsm, but this will also be reflected in costings.

A key part of your printing decisions will involve quantity, best influenced by your distribution method. Will your leaflets be handed out in person, inserted into local newspapers or on a rack display in information centres across the country?

It’s strange to think that such a small leaflet can involve so many decisions. However, by taking all of these logistical elements into consideration, you can be sure that you’ll come away with a top-quality leaflet in the end.